WASHINGTON, June 11 (UPI) -- The Federal Trade Commission is charging the
marketers of a dietary supplement called Coral Calcium Supreme with making false
and unsubstantiated claims.
It's part of a series of initiatives the FTC and the Food and Drug
Administration are taking against the purveyors of products with unsubstantiated
health and medical claims.
In a complaint filed in federal district court, the FTC alleges Kevin
Trudeau, Robert Barefoot, Shop America (USA) LLC and Deonna Enterprises Inc.
with violating the FTC Act by claiming, falsely and without substantiation,
Coral Calcium Supreme can treat or cure cancer and other diseases, such as
multiple sclerosis and heart disease.
The FTC charges that these and other claims go far beyond existing scientific
evidence regarding the recognized health benefits of calcium.
The defendants promote the product primarily through a nationally televised
30-minute infomercial featuring Trudeau and Barefoot, and through statements
made in brochures accompanying the product.
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